E-Business Strategies for Collaborative Consumptions
Duration: 1/2 day
Purpose, Goals and Topics
The proposed workshop will be a unique and first in the subject area of collaborative consumption and provides opportunities to meet leading researchers and exchange information and develop project ideas. This is an area that theoretical development lags behind the pace of practices in the real world, so there is a need to examine the theoretical issues, such business model design, mathematical and computational modelling, numerical modelling and design, marketing method analysis, sale promotion analysis etc. The proposed workshop will address issues from research topics, research methods and the ways to disseminating the research results produced.
- Kevin Lu (Brunel University, UK)
- Merlyn A. Griffiths (University of North Carolina, Greensboro, US)